To achieve this, they have traded on their traditional ability to offer top-quality workmanship and world-leading technology.
New Zealand has a reputation for building high-tech racing yachts used in high-profile international events. Companies like Southern Ocean and Cookson Yachts have made high profile, high-performance racing yachts their business. Other companies have concentrated on luxury superyacts, sail and power; some build high-quality craft under licence to leading overseas luxury brands.
Luxury superyachts are a specialty of companies such as Alloy Yachts, Fitzroy Yachts and others, many of whose boats have won international awards in recognition of their quality and technical innovation.
Although operating in a slightly different sphere of business, builders of high-quality, semi-production motor yachts, such as Salthouse Marine and Formula Cruisers, are also increasingly focussed on export sales.
New Zealand has a reputation for building high-tech racing yachts used in high-profile international events. Companies like Southern Ocean and Cookson Yachts have made high profile, high-performance racing yachts their business. Other companies have concentrated on luxury superyacts, sail and power; some build high-quality craft under licence to leading overseas luxury brands.
Luxury superyachts are a specialty of companies such as Alloy Yachts, Fitzroy Yachts and others, many of whose boats have won international awards in recognition of their quality and technical innovation.
Although operating in a slightly different sphere of business, builders of high-quality, semi-production motor yachts, such as Salthouse Marine and Formula Cruisers, are also increasingly focussed on export sales.
In many respects they espouse the same values as superyacht builders:
high-quality workmanship, impeccable finish, leading-edge technology
and the ability to customise boats to meet the needs of individual
customers.
That these companies are able to successfully compete in the crowded sportfishing-cruiser market, many built to a price, is testament to their boat's build quality and superior design.
Although New Zealand boatbuilders face plenty of competition from abroad, their export boatbuilding industry remains in good health.
That these companies are able to successfully compete in the crowded sportfishing-cruiser market, many built to a price, is testament to their boat's build quality and superior design.
Although New Zealand boatbuilders face plenty of competition from abroad, their export boatbuilding industry remains in good health.
